Get Up Front scheme

Air India Launches New Seat Upgrade Scheme for Domestic Passengers

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Air India

Air India Limited, India’s oldest airline company has launched a new scheme aimed at filling up the vacant Business Class seats. This new scheme allows a passenger to upgrade their ticket from Economy Class to Executive Class by paying Rs. 5000 to Rs. 7000. This price will have to be paid over and above the cost price of the ticket originally bought by the passenger.

The new scheme has been dubbed as the ‘Get Up Front’ scheme aimed at helping meet a domestic passenger’s requirement for an Executive Class seat. The upgrade scheme is only available till the 31st of October, 2014 and it is open to passengers traveling in Economy Class on domestic routes. The scheme is active for cities such as Chennai, New Delhi, Hyderabad, Mumbai, Bangalore and Kolkata.

The ‘Get Up Front’ scheme will be available subjective to Executive Class seat availability and on first-come first-serve basis only to passengers holding Economy Class tickets. This includes those who hold the cheap advance purchase fares. To avail this scheme the passenger will have to be available at the airport before check-in.

One of the key sources of Air India’s revenue has been the Executive or Business Class seats. Air India has been running a similar scheme on its international routes till June 31, 2014. Now customers traveling on the domestic sector will have the opportunity to avail the new scheme. If you are traveling upto a distance of 750 kms you will have to shell out Rs. 5,000 to upgrade to Business Class. But, if you are traveling more than 750 kms then you will have to pay Rs. 7,000 to upgrade to an Executive Class seat.

If you are traveling on the New Delhi-Mumbai sector by paying a ticket fare of about Rs 6,000 you can now upgrade to the Business Class seat by paying Rs. 7,000. This brings the total fare for your sector to Rs. 12,000. Air India has announced that it will reserve its first three rows of seating to offer these premium services to passengers who have chosen to upgrade. Given the above scenario, the normal price of a Business Class ticket on the Delhi-Mumbai sector is normally above Rs. 25,000 but customers now get it at a discounted rate. This will enable the customers to travel at cheaper rates with better service.