Some people are chilling at the mall and it is a Saturday, what are they talking about?
Two people are sitting on a park bench, it is sunny and warm, what are they talking about?
Young people, friends, chatting on the beach, what are they talking about?
You get the drift; the voicing of our individual opinion is what gets us going, defines us and informs the world, I think therefore I am. Cogito Ergo Sum. My opinion matters and it must be heard, and what I think and say about the anything in my world goes a long way to make things better. When people talk within their clique they are able to influence the opinions of their friends and when they speak out to a larger audience they are able to spark a revolution. People know where to plug in to get connected to the revolution they seek to bring about. Those seeking revolution in movies know where to go, food place seekers find their answers somewhere and travellers have a space of their own.
In the world of Hotel room seekers one such revolution has started. Goibibo reviews and rating was started in October 2014 and it seeks to bring about a revolution by empowering its user with the knowledge and insight into the very experience they need. In a matter of months 15k + reviews have poured in and currently the batting average is sitting at 250 reviews per day. As with all reviews and rating systems, we can spot trends using the data generated.
What do people say when they write reviews about hotels?
- Hotel services, facilities, furnishings of room
- A key point is hygiene and levels of cleanliness
- The food is a tasty topic and users always chip in (see what I did there) with suggestions
- The presentation of food served, the plates and cutlery used to the smell/odour
- The swimming pool of hotel is a subject often dived into (did it again)
- The more important stuff is location and charges
People are always looking to share information about location and this topic is the hands down winner both in terms of the number of people who mention it and its utility to others. People travelling mostly prefer to stay at hotels close to the market areas and railway stations or airports so that they can easily commute to places of business.
Coming up to the subject of pet peeves, hotels charging exorbitant prices for water and a simple cup of tea are heavily criticized. Lethargic management and other staff which are not energetic, smiling, able to provide courteous services are frowned upon. Hotel equipment that does not work adds to the level of dissatisfaction of most. This includes television and air cons.
These points are among the more simple tasks a hotelier needs look at and the insight “get the simple things right, the big things will take care of themselves” seems to be the un-startling fact that comes through, but can hoteliers learn from this, time and a few million more goibibo reviews will tell.
It would not be too early to say that the Goibibo Review and Rating programme is a resounding success. Reviews are pouring in from all over the country and International hotel reviews have now started pick up in pace. Thailand, Dubai, Singapore and Malaysia are the early leaders in the international reviews race.
Let’s look now at some insights and judge for ourselves the truth success of the Goibibo Review and Rating Programme.
1) Most people are happy to rate their experience but do not want to write reviews, this could be a function of time at hand and the fact that these are likely business destinations.
2) The leisure destination traveller has submitted reviews, it some cases long reviews and it is clear that people want to share their experiences where holiday destinations are concerned and care a lot more for these moments and want to help other travellers.
To know more about Holiday destinations
For any currency to work people need to believe in the words “I promise to pay the bearer ….”, the same holds true for a review system. There are many stakeholders who may try to manipulate reviews in the direction they want. A robust system of checks and balances such as filters, authentication calls, moderation and trend spotting, testing and analysis has been put into place to ensure that the reviews and rating are authentic and do not breach the very need that they are built to enhance.
When people talk in the mall, on the beach, on the way home from work, in a forum, what are those who listen seeking?