The Fourth Edition of the Visit Malaysia Year (VMY) 2014 campaign is expected to attract around 7.8 lakh tourists in 2014. India ranks at the 6th spot and is known for being one of the top tourists generating country for Malaysia. In 2013, more than 6.5 Lakhs Indian visited the country and with Tourism Malaysia promoting the campaign, VMY 2014 is set to add another 1.3 Lakh visitors. The theme for 2014 is “Celebrating 1 Malaysia Truly Asia” and reflects the great unity in diversity of Malaysians.
This year Malaysia expects to have the biggest and grandest ever tourism celebration with more than 200 events lined up to welcome people from around the world. Malaysia has also chosen the Proboscis Monkey as its mascot for VMY 2014. In 2008 after the first edition of the VMY in 2007, the country experienced an increase of 27 per cent in tourist arrivals.
Dato’ Mirza Mohammad Taiyab, Director General, Tourism Malaysia, said, “India has always been an important market for us. With good air connectivity between India and Malaysia and promotional activities lined up for VMY 2014, we expect close to 7.8 lakh-8 lakh tourists from India. Malaysia is a safe and value-for-money destination. However, the challenge is limited to nightlife options in the country. In addition, we are working on improving the public transport to facilitate ease of travel.”
Tourism Malaysia which aggressively promotes its travel campaigns for Malaysia organized a four city India Sales Mission in the country. This was organized to create awareness about the VMY 2014 in the middle of this month. The primary objective of the Sales Mission was to take Malaysia’s standing as one of the best travel destinations in the world to the next level and increase the number of tourists from India to Malaysia.
The Sales Mission was held in Cochin, Bangalore, New Delhi and Mumbai and consisted of more than 40 suppliers from Malaysia. In addition to Taiyab, Dato’ Azizan Noordin, Deputy Director General, Tourism Malaysia along with other officials from Malaysia’s Ministry of Tourism and Culture, state representatives and prominent members of the travel industry were also part of this Mission in India. The Sales Mission was a grand success and it was aimed to strengthen Malaysia’s presence in South Asia and also to keep India and various segments of its travel industry, media and the whole corporate sector aware on the current developments on various matters in Malaysia. The Director General of Tourism Malaysia is looking to major support from all parts of the Indian media, trade industry and airlines for Visit Malaysia Year 2014.
“Besides the famous attractions in Kuala Lumpur, we have a plethora of offerings to welcome Indian guests. From being the world’s favourite shopping destination, to having the world’s best beaches; from the most relaxing spa vacations to golfing holidays; from weddings and honeymoon locales and helicopter tours, one can be assured of perfect custom-made holiday,” added Taiyab.
Tourism is a major source of income and contributes to the country’s economy in a major way every year. In 2013, Malaysian tourist receipts were at a record high RM 65.44 billion compared to the RM 60.56 billion in 2012. This is an increase of around 8.1 percent increase over the previous year. In 2013 the number of tourists arriving into the country also grew by about 2.7 percent to 25.7 million tourists compared to just 25 million visitors in the previous year. VMY 2014 is expected to take this number to 28 million tourists visiting the country and take its receipts from tourism to a record RM 76 billion in 2014.