By the Analysis of 250,000 online conversations, the favourite international holiday destination for 2013 is London and preferred domestic holiday destination is Goa according to the new IBM Social Sentiment. The online conversations figured, revealed the travel choices of Indian costumers.
The tourism and hospitality was booming as high as 33 per cent of all social interactions noted, signifying a principally high number of conversations regarding flying, driving and holiday with family and friends, among others, the analysis claimed. The IBM Desire Ratio, the proportion of positive versus negative remarks signifying that 59 per cent of people are perceiving forward to take a holiday this month, a release stated.
Going abyss into the social interaction, ‘destinations’ came out as the principal theme interacted. Optimistic sentiment related with ‘lavish places’ also shows a whopping surge. People’s choices for travel and vacation destinations primarily revolved around facilities and experience, while price was a key driver when it comes to hospitality and travel agents.
The most buzz (32 per cent) on all social media mediums the survey found that international places to visit received London as the most said destination city, while Thailand aroused as the most chronic country in social dialogues.
Goa is the ‘buzziest’ travel destination, followed by Delhi-Agra-Jaipur and the Golden Temple proved by the analysis. Taj Mahal, followed by the Golden Temple, is the most emerged shrines in content available online. Also beaches and palaces are proving to be the popular places and one of the top priorities by the travellers, though the charts are being topped by kerala, a trending state in India.
Both High affinity with positive sentiments and highest proportion of optimistic sentiments are lavish achievements garnered. For a medium of transportation, air travel has the highest number of negative remarks.
In the epoch of large information, amid the exposure of social media, counting public sentiment through social listening can benefit the travel industry principal marketing officers who valve real-time inclinations and customise perks and amenities to be more in tune with what consumers are questioning for, utilizing data to tailor their offers to address fast-growing trends and real time traveller needs.
“Measuring social sentiment has the potential to enable the travel industry to design travel offers and services tailored to what travellers are telling us. Big data has the power to offer new insights to the travel industry including airlines, hotels and other travel providers that can translate customer desires into irresistible offers that they will welcome” stated Dr Lata Iyer, Partner, Global Business Services, IBM India & South Asia
The IBM Social emotion Index combines analysis data and real language processing technologies to estimate customer public views from social networking sites like Twitter, blogs, message boards and other social media. In this illustration, the Index was utilized to gauge and realise customer opinions during the vacation travel season in the country from September 1-December 12 this year.