In order to increase inbound tourism, Nepal Tourism Board (NTB) has plans to target the Indian youth travelers. The tourism board plans to add multiple adventure sports to the travel itineraries along with cultural offerings.
NTB also plans to organize cultural events in different parts and cities of India, besides its conventional markets in Delhi, Pune, Mumbai and Kolkata. It is also to be noted that NTB had organized road-shows in Madurai and Tiruchirappalli, which targeted the pilgrim segment of tourism. Apparently, it is also likely to initiate FAM trips for travel agents from Delhi and promote tourism in the lesser-known destinations of the country. Subash Nirola, Acting CEO, Nepal Tourism Board, confirmed saying that the trip would be organized by the last week of September or the first week of October, 2013.
According to industry sources; in 2012, Nepal received 164,680 tourists from India by air, which is a definitely 13.3 per cent increase from 2011. Over the last three years, Nepal witnessed a rise of 15-20 per cent in tourism from India. Keeping this in mind and working towards attracting more tourism, NTB has eventually come across a plan to allure Indian youth travelers. The targeted segment has potentials to bring drastic changes for the tourism of Nepal. On the other hand Indians are known for usually visiting Nepal for pilgrimages and also for cultural holidays. Thus adding the adventure segment to travel itinerary will certainly do the trick for the Nepal tourism.