The modern woman is now able to explore the world on her own terms and conditions. The recent trend shows an enormous rise in the number of women travelers in India. The graph indicates that a large number of females are opting for ‘females only’ group tours to local and international destinations. In lieu of this, Ministry of Tourism in India recently launched ‘I Respect Women’ campaign, which ensures security and safety of female travelers.
MoT (Ministry of Tourism) is taking special measures to promote women tours and provide safety to the female travelers. MoT at the recent National Tourism Ministers’ Conference held at New Delhi issued badges in Hindi and other ten languages to proclaim India as a safe tourist destination for female travelers.
Many travel facilitators are providing customized trips for women. Ranging from overworked women to housewives, these travel operators are taking special measures to customize travel itineraries accordingly. According to Sangeeta Patil, Director of Kesari Tours Pvt. Ltd; women in all respect deserves a tour that is replete with fun, excitement and at same time justifies the economic independence. She also said, “We are in a world where women are starting to move out and have fun on their own. This drives home the fact that there is a sense of both economic as well as social independence among women today, and they are just as much avid travelers. Being a pioneer of this concept, Kesari Tours has brought into the market an opportunity for women to enjoy life and introduced an opportunity for women to enjoy life in unique ways. Our women-exclusive tailored tours give them a chance to travel without any burden, and have fun without any strings attached.”
Nicholas Lim, Regional Director, Asia, Thomas Cook also commented on the growing potential of the women in India. He quoted, “Every year the number of women travelers are increasing. In India, women have started travelling for countless reasons, namely exploring new frontiers, engaging in business opportunities or simply relaxing on a vacation. Women travelers have started to make a presence in the market today and it is observed that this segment is hugely dominated by friends, peers and colleagues.” The Thomas Cook itinerary includes BFF mini vacations and mother-daughter bonding trips. The chief elements of these itineraries include spa and wellness programs, shopping and partying makeover sessions and dining.
Women tours reflect a psyche, which accepts women as equal and promote economic, social and political independence of women. This new concept will hopefully promote a new trend in tourism and beckon a safer and more secured world for women.